[ SYSTEM_IDENTITY // KIT_02 ]

Brand
Assets

Download official brand identity resources, including high-contrast header logos, color palette specs, and high-performance WebP imagery/stickers for The ADV Crew.

Vault StatusActive // Secured
Index Count08 Core Assets
System SectorThe ADV Crew
SPEC_FILE // BRAND_GLYPHS_V2PAGE_01 // SECURE
[ 01 // DISPLAY_FONT ]
ASCENDER_LINE
BASE_LINE
A
Oswald DisplayFAMILY // DISPLAY_BOL // 700
[ 02 // HEADLINE_FONT ]
G
Outfit SansFAMILY // SANS_MED // 500
SYM_01
ADV Symbol Specimen
ABCDEFGHIJKLMNOPQRSTUVWXYZ01
GRID_ALIGN: 8PXSCALE: 1:1 // RAW
branding_watermark

Logos & Branding

logo_hdr_v1
Primary branding

Header Logo

Used in the primary navigation header. Features high-contrast logotype optimized for dark themes.

The ADV Crew header logo
downloadDownload Logo (WebP)
logo_sym_v1
Brand icon

Favicon & Avatar

Square badge emblem used for favicons, application icons, and social media profile indicators.

The ADV Crew icon symbol
downloadDownload Icon (PNG)
label

Identity Assets & Stickers

01 / BRAND CARD

Official Business Card (Front & Back)

The dual-sided business card conveying the physical identity of The ADV Crew. Front and back faces configured as matching soft-touch matte cards.

stk-01 // SPEC_SHEET
Front Face
W: 3.5" (88.9mm)
H: 2.0" (50.8mm)
Himalayas Pit Stop Decal
Physical Size3.5" × 2.0"
Scale / Resolution1050 × 600 px
FormatWEBP // PRINT_READY
UV ResistanceMedium
Durability Rating3 / 5 Years

The front face of the official brand business card, featuring the clean logotype and crew metadata.

downloadDownload WebP
184 KB
stk-06 // SPEC_SHEET
Back Face
W: 3.5" (88.9mm)
H: 2.0" (50.8mm)
Adventure Cabin Base Patch
Physical Size3.5" × 2.0"
Scale / Resolution1050 × 600 px
FormatWEBP // PRINT_READY
UV ResistanceMedium
Durability Rating3 / 5 Years

The back face of the official brand business card, detailing contact details.

downloadDownload WebP
212 KB
02 / DECAL MARKS

Biker & Destination Stickers

Official decals pasted by riders upon reaching specific destinations or finishing trails. Made of weatherproof, UV-resistant vinyl.

stk-04 // SPEC_SHEET
Forest Trails
W: 4.5" (114.3mm)
H: 3.5" (88.9mm)
Forest Trails Insignia
Physical Size4.5" × 3.5"
Scale / Resolution1350 × 1050 px
FormatWEBP // PRINT_READY
UV ResistanceExcellent
Durability Rating5 / 5 Years

This is the sticker that is pasted on the rider's bike by the crew.

downloadDownload WebP
145 KB
stk-05 // SPEC_SHEET
Summit
W: 3.0" (76.2mm)
H: 4.0" (101.6mm)
Mountain Summit Decal
Physical Size3.0" × 4.0"
Scale / Resolution900 × 1200 px
FormatWEBP // PRINT_READY
UV ResistanceExcellent
Durability Rating5 / 5 Years

This is the sticker for the destination, pasted upon reaching specific milestones.

downloadDownload WebP
168 KB
03 / EXPEDITION

Official Crew Flag

The emblem flag hoisted by the crew at key milestones and destinations.

stk-03 // SPEC_SHEET
Flag Emblem
W: 5.0' (1.52m)
H: 3.0' (0.91m)
Frozen Waterfall Emblem
Physical Size5.0' × 3.0'
Scale / Resolution3000 × 1800 px
FormatWEBP // PRINT_READY
UV ResistanceHigh
Durability Rating4 / 5 Years

The official crew flag design, carried and hoisted by the crew during group rides and expeditions.

downloadDownload WebP
310 KB
04 / SOCIAL

Social Media Avatar

The official avatar badge and display picture representing the crew handle on social handles.

stk-02 // SPEC_SHEET
Avatar
W: 1080px
H: 1080px
ADV Crew Trail Badge
Physical Size1080px × 1080px
Scale / Resolution1080 × 1080 px
FormatWEBP // PRINT_READY
UV ResistanceN/A
Durability Rating5 / 5 Years

Official social handle display picture and primary social handle avatar representing the crew identity online.

downloadDownload WebP
95 KB
palette

Color System

primary

Primary Red

Hex Code#e31e24
RGB Spec227, 30, 36
Tailwind--color-primary-container

Main brand color. Used for headings, primary callouts, and main CTAs.

secondary

Secondary Orange

Hex Code#ff5e07
RGB Spec255, 94, 7
Tailwind--color-secondary-container

Secondary accent. Used for secondary highlights and gradients.

primary

Primary Light Pink

Hex Code#ffb4ab
RGB Spec255, 180, 171
Tailwind--color-primary

Light accent color. Used for outline states and secondary details.

neutral

Surface Dark

Hex Code#131313
RGB Spec19, 19, 19
Tailwind--color-surface

The core page background color. Provides a clean, dark aesthetic.

neutral

Container Medium

Hex Code#20201f
RGB Spec32, 32, 31
Tailwind--color-surface-container

Box container background. Separates content blocks from the main surface.

neutral

On Surface Text

Hex Code#e5e2e1
RGB Spec229, 226, 225
Tailwind--color-on-surface

Main typography color. High contrast body text for legibility.